For those of you who are looking to get into Affiliate Marketing it is helpful to start off by knowing the terminology. Below is a list of the main terms used when referring to affiliate marketing. Hopefully these terms explanations will help you get started. In addition to understanding these terms below it would be helpful for you to understand the basics of HTML/CSS, tracking software, building landing pages, hosting accounts, CPC/CPM traffic management, split testing, image editing, copy writing, and creating new angles. All the things above will help you get a leg up on the competition when it comes to affiliate marketing and also hopefully keep you in the game instead of quitting after trying for a couple days, weeks, months. Remember that in addition to all this knowledge you will also need funds. If you do not have at least $1000 worth of disposable income (income you can lose and be fine. eg: not miss rent, etc) then do not start affiliate marketing. Continue working at your day job until you have enough money you can live without if you fail. You most likely will fail at first too! Don’t let this discourage you as it takes time to get into affiliate marketing. If it was easy everyone would be rich and doing affiliate marketing. It takes hard work to get rich. Terminology Explained Above The Fold [ATF]: This means the section of the website you can see currently on the screen when first visiting the website without having to scroll downwards. When understanding above the fold you need to take into account that different people have different resolutions on their computer so some people will see more of the website and some people will see less of the website. Therefore you should do some stat tracking on your website and see what the average screen resolution is of your visitors and then you can tell what is and isn’t above the fold on your website. Note it is helpful to know what is above the fold as CTA (Calls to Action) above the fold are more likely to convert as people loss interest quickly. Ad Frequency: This refers to how many times your ad will show up for the same users in a CPM (Cost Per Thousand Impressions) traffic source. If your frequency is not set and you are running your traffic via CPM you could potentially show your ad to the same person hundreds of times and they might not be interested in clicking on your ads. Therefore it is best to limit your frequency from 1 – 5 (max) so you don’t burn out on your ad spend. Advertiser: This is the person who is selling the good or service. They are also known as a Merchant. It is the advertiser who pays affiliates for sending traffic / creating a conversion or lead for the advertiser. Affiliate: This is the person who is rewarded by the advertiser for sending traffic, leads, or sales to the merchant. Affiliate Agreement: This is the […]
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